3 Rock Productions is built on creativity, experience and people.

These are our strengths and this is why 3 Rock is breaking the mould in sports and entertainment broadcasting.

Led by Craig Doyle and Brian O’Driscoll, 3 Rock is uniquely placed, working with the best broadcasters, the best producers and the best technical teams.

Delivering the highest quality programming and branded content for our commissioners and clients and respecting our colleagues.

3 Rock productions is a great company to work with and to work for.

3 Rock Productions is a unique company with unparalleled expertise and knowledge in Broadcasting and Sport.

We love both and we make amazing content.
  • Live Broadcasts
  • Documentaries
  • Podcasts
  • Branded Content
  • Format Development

Meet Our Team

The 3 rock team is unique in its experience and expertise.
Its core team is uniquely placed at the very top of broadcasting and sport working with the very best production and broadcast talent.

Brian O'Driscoll


Brian is a former Rugby Union player turned broadcaster.

Having captained Ireland and The British and Irish Lions, as well as being Ireland's most capped player, Brian has earnt a reputation as one of the most respected and recognisable figures in world rugby.

Brian now works as a broadcaster for BT Sport and ITV, for domestic, European and international rugby matches and is a global brand ambassador for a number of major business including HSBC.

Brian regularly works with Guinness on the production of original content and co-produced and fronted 3 Rock's first documentary 'Shoulder to Shoulder'.

Craig Doyle


Craig is one of the UK and lrelands most respected presenters, with over 20 years experience in TV broadcasting and production.

Craig is currently the lead presenter for BT Sports Premiership and European Rugby coverage and has worked as the lead presenter with the BBC on the Olympics and Wimbledon and ITV on the Rugby World Cup.

Alongside his expertise in production Craig provides creative input for 3 Rock's original content and external collaborations.

Jonny McWilliams


Jonny is a leading talent agent with 15 years industry experience of working with the UK's leading producers, TV channels and brands.

Jonny brings years of media expertise having successfully managed his own talent division for Wasserman Media Group and led the expansion and growth of Crown Media Management, where he is managing director, representing some of the most recognisable names in sports broadcasting.

Keith Doyle


Keith has worked in broadcasting for over 25 years. He’s been a Network Correspondent for BBC and also worked with ITN and RTE. He has covered some of the biggest stories and events over the past three decades.

Keith has also developed and produced documentaries, live programmes and a huge range of broadcast content for broadcasters and corporate clients.

He is a director of Media Woman which through its award winning programmes, aims to get more female experts into the media.

Keith brings a wealth of broadcast and editorial expertise to 3 Rock Productions.

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